{"id":6252,"date":"2021-08-07T10:38:17","date_gmt":"2021-08-07T03:38:17","guid":{"rendered":"https:\/\/sondecal.com\/?p=6252"},"modified":"2021-08-07T10:38:17","modified_gmt":"2021-08-07T03:38:17","slug":"ai-thay-doi-trai-nghiem-mua-sam-online-ra-sao","status":"publish","type":"post","link":"https:\/\/quangcaosdc.com\/en\/ai-thay-doi-trai-nghiem-mua-sam-online-ra-sao\/","title":{"rendered":"AI thay \u0111\u1ed5i tr\u1ea3i nghi\u1ec7m mua s\u1eafm online ra sao"},"content":{"rendered":"

\u1ee8ng d\u1ee5ng AI trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 b\u01b0\u1edbc ti\u1ebfn v\u01b0\u1ee3t tr\u1ed9i, thay \u0111\u1ed5i g\u1ea7n nh\u01b0 to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 nh\u00e0 b\u00e1n h\u00e0ng tr\u00ean n\u1ec1n t\u1ea3ng online.<\/h2>\n
\n

Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) hi\u1ec7n nay \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia \u0111\u00e1nh gi\u00e1 l\u00e0 y\u1ebfu t\u1ed1 mang t\u00ednh “t\u01b0\u01a1ng lai” c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Kh\u00f4ng ch\u1ec9 l\u00e0 “v\u0169 kh\u00ed” c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn cho c\u00e1c doanh nghi\u1ec7p, AI c\u00f2n l\u00e0 tr\u1ee3 th\u1ee7 \u0111\u1eafc l\u1ef1c cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i t\u00e1c, h\u1ed9 kinh doanh nh\u1ecf l\u1ebb, nh\u00e0 b\u00e1n h\u00e0ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng…<\/p>\n

\u0110\u1eb7c bi\u1ec7t trong th\u1eddi \u0111i\u1ec3m d\u1ecbch b\u1ec7nh b\u00f9ng ph\u00e1t v\u00e0 di\u1ec5n bi\u1ebfn ph\u1ee9c t\u1ea1p tr\u00ean c\u1ea3 n\u01b0\u1edbc nh\u01b0 hi\u1ec7n t\u1ea1i, vi\u1ec7c mua s\u1eafm, \u0111i ch\u1ee3 online tr\u00ean th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nay tr\u1edf th\u00e0nh h\u00ecnh th\u1ee9c quen thu\u1ed9c, \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng kh\u00f4ng k\u00e9m ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u1ed1ng. AI l\u1ea1i c\u00e0ng th\u1ec3 hi\u1ec7n r\u00f5 vai tr\u00f2 quan tr\u1ecdng xuy\u00ean su\u1ed1t h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (user journey) tr\u00ean n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

Tr\u1ee3 th\u1ee7 \u0111\u1eafc l\u1ef1c cho nh\u00e0 b\u00e1n h\u00e0ng<\/strong><\/p>\n

Vi\u1ec7c am hi\u1ec3u h\u00e0nh vi mua s\u1eafm, nhanh ch\u00f3ng c\u00f3 ph\u01b0\u01a1ng \u00e1n th\u00edch \u1ee9ng v\u00e0 thi\u1ebft l\u1eadp y\u1ebfu t\u1ed1 c\u00e1 nh\u00e2n h\u00f3a hi\u1ec7n \u0111\u01b0\u1ee3c xem l\u00e0 “combo” l\u1ee3i th\u1ebf m\u00e0 AI c\u00f3 th\u1ec3 mang \u0111\u1ebfn cho c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng nh\u1eb1m gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng, duy tr\u00ec gia t\u0103ng doanh s\u1ed1 trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t c\u1ee7a th\u1ecb tr\u01b0\u1eddng online hi\u1ec7n nay. V\u1ec1 b\u1ea3n ch\u1ea5t, c\u00e1c gi\u1ea3i ph\u00e1p AI gi\u00fap nh\u00e0 b\u00e1n h\u00e0ng t\u1ea1o n\u00ean h\u00e0nh tr\u00ecnh t\u1ed1i \u01b0u v\u1edbi m\u1ed7i kh\u00e1ch h\u00e0ng, t\u1eeb khi m\u1edbi c\u00f3 nhu c\u1ea7u mua s\u1eafm cho \u0111\u1ebfn l\u00fac ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng, d\u1ef1a tr\u00ean t\u1eebng th\u00f3i quen, s\u1edf th\u00edch… c\u1ee7a m\u1ed7i ng\u01b0\u1eddi.<\/p>\n

T\u1ea1i m\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u01b0 Lazada, d\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch b\u1edfi c\u00f4ng c\u1ee5 t\u00edch h\u1ee3p AI, nh\u00e0 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 ghi nh\u1eadn nh\u1eefng \u01b0u \u0111\u00e3i ph\u00f9 h\u1ee3p d\u1ef1a theo \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, khu v\u1ef1c, vi\u1ec7c l\u00e0m… T\u1eeb \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 \u0111\u1ec1 xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p nh\u1ea5t, \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c kinh doanh h\u1ee3p l\u00fd, n\u1eafm \u0111\u01b0\u1ee3c th\u1eddi \u0111i\u1ec3m n\u00e0o th\u00edch h\u1ee3p \u0111\u1ec3 tung \u01b0u \u0111\u00e3i “ch\u1edbp nho\u00e1ng” (flashsale), “khung gi\u1edd v\u00e0ng” (golden hour)… \u0111\u1ec3 k\u00edch th\u00edch nhu c\u1ea7u mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

\n
\"Khi<\/picture><\/div>
\n

Khi \u0111\u01b0a ra c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi s\u1edf th\u00edch, th\u00f3i quen mua s\u1eafm c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng, nh\u00e0 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng kh\u01a1i g\u1ee3i nhu c\u1ea7u mua s\u1eafm \u0111\u1ec3 t\u0103ng doanh thu.\u00a0\u1ea2nh: iStock.<\/em><\/p>\n<\/figcaption><\/figure>\n

Kh\u00f4ng ch\u1ec9 kh\u01a1i g\u1ee3i nhu c\u1ea7u, AI c\u00f2n h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng “ch\u1ed1t \u0111\u01a1n” nhanh ch\u00f3ng v\u1edbi t\u00ednh n\u0103ng CEM – qu\u1ea3n l\u00fd t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 t\u00ednh n\u0103ng \u0111\u1eb7c bi\u1ec7t gi\u00fap ph\u00e2n lo\u1ea1i t\u1ec7p kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m m\u1ee5c ti\u00eau. Nh\u00e0 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp t\u1edbi t\u1eebng t\u1ec7p \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng thanh to\u00e1n ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng; \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m \u0111\u00e3 mua; g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c qu\u1ea3ng c\u00e1o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i t\u1ea1i gian h\u00e0ng… t\u1eeb \u0111\u00f3 t\u0103ng doanh thu v\u00e0 \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

T\u1eeb tr\u01b0\u1edbc l\u00e0n s\u00f3ng Covid-19 th\u1ee9 t\u01b0, AI \u0111\u00e3 h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng th\u00fac \u0111\u1ea9y doanh s\u1ed1 hi\u1ec7u qu\u1ea3 nh\u1edd kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m mua s\u1eafm, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01a1n h\u00e0ng \u0111\u1ebfn h\u01a1n 20%. T\u00ednh n\u0103ng ph\u00e2n lo\u1ea1i t\u1ef1 \u0111\u1ed9ng danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u0169ng gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian \u0111\u1ebfn 4 l\u1ea7n so v\u1edbi ph\u01b0\u01a1ng ph\u00e1p th\u1ee7 c\u00f4ng.<\/p>\n

M\u1ed9t \u01b0u \u0111i\u1ec3m n\u1eefa c\u1ee7a AI l\u00e0 gi\u00fap ph\u00e2n t\u00edch nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, ch\u1ec9 ra nh\u1eefng m\u1eb7t h\u00e0ng s\u1ea3n ph\u1ea9m xu h\u01b0\u1edbng, gi\u00fap nh\u00e0 b\u00e1n h\u00e0ng chu\u1ea9n b\u1ecb s\u1eb5n ngu\u1ed3n cung s\u1ea3n ph\u1ea9m, \u0111\u1ea3m b\u1ea3o kh\u00f4ng thi\u1ebfu h\u1ee5t, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 qu\u00e1 tr\u00ecnh giao nh\u1eadn.<\/p>\n

\u0110\u01a1n c\u1eed nh\u01b0 trong ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0a n\u00f4ng s\u1ea3n Vi\u1ec7t l\u00ean k\u00eanh online do S\u1edf C\u00f4ng th\u01b0\u01a1ng ph\u00e1t \u0111\u1ed9ng, hay h\u01b0\u1edfng \u1ee9ng l\u1eddi k\u00eau g\u1ecdi b\u00ecnh \u1ed5n gi\u00e1, \u0111\u1ea3m b\u1ea3o ngu\u1ed3n cung th\u1ef1c ph\u1ea9m cho TP HCM, s\u1ef1 chuy\u1ec3n bi\u1ebfn m\u1ea1nh m\u1ebd h\u00e0nh vi, th\u00f3i quen v\u00e0 nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec1u \u0111\u01b0\u1ee3c ghi nh\u1eadn. C\u00e1c nh\u00e0 b\u00e1n h\u00e0ng c\u0169ng ph\u1ea7n n\u00e0o n\u1eafm r\u00f5 m\u1eb7t h\u00e0ng n\u00e0o \u0111ang thi\u1ebfu c\u1ea7n b\u1ed5 sung, \u00e1p d\u1ee5ng \u01b0u \u0111\u00e3i hay giao h\u00e0ng si\u00eau t\u1ed1c \u0111\u1ec3 \u0111\u00e1p \u1ee9ng ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

Ngo\u00e0i ra, AI hi\u1ec7n nay c\u00f2n c\u00f3 t\u00e1c d\u1ee5ng kh\u00e1c l\u00e0 ph\u00e1t huy “hi\u1ec7u \u1ee9ng Diderot” – thu\u1eadt ng\u1eef m\u00f4 t\u1ea3 vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng mua th\u00eam nh\u1eefng th\u1ee9 kh\u00e1c b\u1ed5 tr\u1ee3 cho s\u1ea3n ph\u1ea9m v\u1eeba mua tr\u01b0\u1edbc \u0111\u00f3. L\u1ee3i d\u1ee5ng hi\u1ec7u \u1ee9ng n\u00e0y, AI gi\u00fap nh\u00e0 b\u00e1n h\u00e0ng g\u1ee3i \u00fd nh\u1eefng s\u1ea3n ph\u1ea9m \u0111i k\u00e8m v\u1edbi m\u1eb7t h\u00e0ng ch\u00ednh, g\u00f3p ph\u1ea7n t\u0103ng doanh s\u1ed1.<\/p>\n

\n
\"N\u1eafm<\/picture><\/div>
\n

N\u1eafm b\u1eaft v\u00e0 \u1ee9ng d\u1ee5ng AI hi\u1ec7u qu\u1ea3, nh\u00e0 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu v\u00e0 m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng trong b\u1ed1i c\u1ea3nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u00f9ng n\u1ed5 nh\u01b0 hi\u1ec7n nay. \u1ea2nh:\u00a0information-age.com.<\/em><\/p>\n<\/figcaption><\/figure>\n

Tr\u1ea3i nghi\u1ec7m mua s\u1eafm th\u00f4ng minh cho ng\u01b0\u1eddi d\u00f9ng<\/strong><\/p>\n

T\u01b0\u01a1ng t\u1ef1 c\u00e1c l\u1ee3i \u00edch AI mang t\u1edbi cho nh\u00e0 b\u00e1n h\u00e0ng v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i t\u00e1c, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng “h\u01b0\u1edfng l\u1ee3i” t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 hi\u1ec7n \u0111\u1ea1i, ti\u1ebft ki\u1ec7m chi ph\u00ed l\u1eabn th\u1eddi gian khi mua s\u1eafm tr\u1ef1c tuy\u1ebfn tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o gi\u1eef vai tr\u00f2 thu th\u1eadp d\u1eef li\u1ec7u, ti\u1ebfn h\u00e0nh x\u1eed l\u00fd, ph\u00e2n t\u00edch, sau \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng danh m\u1ee5c s\u1ea3n ph\u1ea9m mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a, thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m mua s\u1eafm h\u01b0\u1edbng \u0111\u1ebfn h\u1ecd nhi\u1ec1u h\u01a1n v\u00e0 linh ho\u1ea1t h\u01a1n.<\/p>\n

M\u1eb7t kh\u00e1c, theo nghi\u00ean c\u1ee9u\u00a0“Cu\u1ed9c c\u00e1ch m\u1ea1ng b\u00e1n l\u1ebb”\u00a0<\/em>c\u1ee7a OMD m\u1edbi \u0111\u00e2y, 67% ng\u01b0\u1eddi \u0110\u1ee9c tham gia kh\u1ea3o s\u00e1t cho bi\u1ebft \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c t\u00f9y ch\u1ecdn t\u00ecm ki\u1ebfm tr\u1ef1c quan nh\u01b0 h\u00ecnh \u1ea3nh, gi\u1ecdng n\u00f3i… Theo \u0111\u00f3, nh\u1eefng “g\u00e3 kh\u1ed5ng l\u1ed3” trong ng\u00e0nh tr\u00ean th\u1ebf gi\u1edbi nh\u01b0 Zalando, Otto v\u00e0 ASOS \u0111\u00e3 nhanh ch\u00f3ng n\u1eafm b\u1eaft \u0111i\u1ec3m n\u00e0y, \u1ee9ng d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 t\u00edch h\u1ee3p ngay c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nhanh s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch qu\u00e9t h\u00ecnh \u1ea3nh tr\u1ef1c quan ngay trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y.<\/p>\n

\n
\"T\u00ednh<\/picture><\/div>
\n

T\u00ednh n\u0103ng voice search \u0111\u01b0\u1ee3c ti\u00ean phong tri\u1ec3n khai tr\u00ean \u1ee9ng d\u1ee5ng Lazada cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m b\u1eb1ng gi\u1ecdng n\u00f3i. \u1ea2nh:\u00a0Lazada Vi\u1ec7t Nam.<\/em><\/p>\n<\/figcaption><\/figure>\n

Nay v\u1edbi s\u1ef1 gi\u00fap s\u1ee9c c\u1ee7a AI, ngo\u00e0i c\u00e1ch nh\u1eadp t\u00ean s\u1ea3n ph\u1ea9m truy\u1ec1n th\u1ed1ng, ng\u01b0\u1eddi d\u00f9ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh ho\u1eb7c t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i v\u00f4 c\u00f9ng ti\u1ec7n l\u1ee3i. Ri\u00eang t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, Lazada hi\u1ec7n l\u00e0 n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed duy nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i “voice search”.<\/p>\n

M\u1eb7t kh\u00e1c, h\u00ecnh th\u1ee9c giao h\u00e0ng v\u00e0 thanh to\u00e1n kh\u00f4ng ti\u1ebfp x\u00fac \u0111ang l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u nh\u1eb1m ph\u00f2ng ch\u1ed1ng d\u1ecbch b\u1ec7nh trong th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i. C\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u0169ng nhanh ch\u00f3ng n\u1eafm b\u1eaft v\u00e0 c\u00f3 nhi\u1ec1u bi\u1ec7n ph\u00e1p th\u00f4ng minh li\u00ean quan \u0111\u1ebfn tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng \u1edf m\u1ee9c t\u1ed1i \u0111a.<\/p>\n

V\u1edbi Lazada, s\u00e0n \u0111\u01b0a AI v\u00e0o h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh, gi\u00fap t\u1ef1 \u0111\u1ed9ng h\u00f3a to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf tuy\u1ebfn \u0111\u01b0\u1eddng giao h\u00e0ng, r\u00fat ng\u1eafn th\u1eddi gian di chuy\u1ec3n, ti\u1ec7n l\u1ee3i h\u01a1n cho c\u00e1c shipper. \u0110\u1eb7c bi\u1ec7t, trong th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i v\u1edbi nhi\u1ec1u khu phong t\u1ecfa, AI \u0111\u01b0a ra tuy\u1ebfn \u0111\u01b0\u1eddng ng\u1eafn nh\u1ea5t, tr\u00e1nh c\u00e1c \u0111i\u1ec3m phong t\u1ecfa tr\u00ean \u0111\u1ecba b\u00e0n, gi\u00fap shipper ch\u1ee7 \u0111\u1ed9ng h\u01a1n.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, t\u1eeb n\u0103m 2020, Lazada \u0111\u00e3 ho\u00e0n thi\u1ec7n d\u1ecbch v\u1ee5 nh\u1eadn h\u00e0ng t\u1ef1 \u0111\u1ed9ng qua t\u1ee7 kh\u00f3a th\u00f4ng minh iLogic Smartbox. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 b\u01b0\u1edbc ti\u1ebfn c\u00f4ng ngh\u1ec7 v\u1ec1 s\u1ef1 ch\u1ee7 \u0111\u1ed9ng trong c\u00f4ng t\u00e1c giao – nh\u1eadn, h\u1ea1n ch\u1ebf nh\u1eefng ti\u1ebfp x\u00fac kh\u00f4ng c\u1ea7n thi\u1ebft gi\u1eefa shipper v\u00e0 kh\u00e1ch h\u00e0ng, \u0111\u1ea3m b\u1ea3o an to\u00e0n t\u1ed1i \u0111a trong m\u00f9a d\u1ecbch. H\u00ecnh th\u1ee9c n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p logistics tr\u00ean th\u1ebf gi\u1edbi \u00e1p d\u1ee5ng v\u00e0 kh\u00e1 th\u1ecbnh h\u00e0nh t\u1ea1i c\u00e1c n\u01b0\u1edbc ch\u00e2u \u00c1 nh\u01b0 Singapore, Trung Qu\u1ed1c, H\u00e0n Qu\u1ed1c, Th\u00e1i Lan…<\/p>\n

\n
\"Ng\u01b0\u1eddi<\/picture><\/div>
\n

Ng\u01b0\u1eddi d\u00f9ng qu\u00e9t m\u00e3 QR \u0111\u1ec3 m\u1edf t\u1ee7 kh\u00f3a th\u00f4ng minh iLogic Smartbox c\u1ee7a Lazada nh\u1eadn h\u00e0ng. \u1ea2nh:\u00a0Lazada Vi\u1ec7t Nam.<\/em><\/p>\n<\/figcaption><\/figure>\n

V\u1edbi t\u1ee7 kh\u00f3a th\u00f4ng minh iLogic Smartbox, ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 c\u1ea7n qu\u00e9t m\u00e3 QR (\u0111\u01b0\u1ee3c g\u1eedi t\u1edbi \u0111\u1ecba ch\u1ec9 email \u0111\u00e3 \u0111\u0103ng k\u00fd), ho\u1eb7c nh\u1eadp m\u00e3 OTP (\u0111\u01b0\u1ee3c g\u1eedi t\u1edbi s\u1ed1 \u0111i\u1ec7n tho\u1ea1i \u0111\u00e3 \u0111\u0103ng k\u00fd) \u0111\u1ec3 nh\u1eadn h\u00e0ng t\u1ef1 \u0111\u1ed9ng. T\u00ednh \u0111\u1ebfn nay, c\u00f3 20 t\u1ee7 kh\u00f3a th\u00f4ng minh iLogic SmartBox \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ea1i c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, c\u00e1c khu chung c\u01b0 v\u00e0 tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc \u1edf H\u00e0 N\u1ed9i v\u00e0 TP HCM. Tr\u01b0\u1edbc khi \u00e1p d\u1ee5ng Ch\u1ec9 th\u1ecb 16 \u1edf m\u1ed9t s\u1ed1 t\u1ec9nh, th\u00e0nh tr\u00ean c\u1ea3 n\u01b0\u1edbc, h\u00ecnh th\u1ee9c giao nh\u1eadn n\u00e0y \u0111\u01b0\u1ee3c kh\u00e1 nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng \u01b0a chu\u1ed9ng v\u00ec ti\u1ec7n l\u1ee3i, l\u1ea1i tr\u00e1nh nh\u1eefng ti\u1ebfp x\u00fac kh\u00f4ng c\u1ea7n thi\u1ebft v\u1edbi shipper, ch\u1ee7 \u0111\u1ed9ng b\u1ea3o v\u1ec7 b\u1ea3n th\u00e2n l\u1eabn \u0111\u1ed1i ph\u01b0\u01a1ng.<\/p>\n

Qua c\u00e1c l\u1ee3i \u00edch to l\u1edbn k\u1ec3 tr\u00ean, c\u00f3 th\u1ec3 th\u1ea5y tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o s\u1ebd ti\u1ebfp t\u1ee5c gi\u1eef vai tr\u00f2 tr\u1ecdng y\u1ebfu v\u00e0 l\u00e0 “v\u0169 kh\u00ed” m\u1ea1nh m\u1ebd gi\u00fap ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u00e1t tri\u1ec3n v\u00e0 ng\u00e0y m\u1ed9t ti\u00ean ti\u1ebfn h\u01a1n. \u00d4ng Joris Kroese, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh ki\u00eam nh\u00e0 s\u00e1ng l\u1eadp c\u1ee7a Hatch (doanh nghi\u1ec7p chuy\u00ean cung c\u1ea5p gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed), \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng trong th\u1eadp k\u1ef7 t\u1edbi, AI s\u1ebd ti\u1ebfp t\u1ee5c l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng trong vi\u1ec7c n\u00e2ng cao tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng; \u0111\u1ed3ng th\u1eddi h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c trong vi\u1ec7c t\u0103ng doanh thu b\u00e1n h\u00e0ng cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 b\u00e1n l\u1ebb.<\/p>\n

Thi\u00ean Kh\u1ea3i<\/strong><\/p>\n<\/article>","protected":false},"excerpt":{"rendered":"

\u1ee8ng d\u1ee5ng AI trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 b\u01b0\u1edbc ti\u1ebfn v\u01b0\u1ee3t tr\u1ed9i, thay \u0111\u1ed5i g\u1ea7n nh\u01b0 to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 nh\u00e0 b\u00e1n h\u00e0ng tr\u00ean n\u1ec1n t\u1ea3ng online.<\/p>","protected":false},"author":4,"featured_media":6253,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"yst_prominent_words":[],"class_list":["post-6252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-su-kien"],"_links":{"self":[{"href":"https:\/\/quangcaosdc.com\/en\/wp-json\/wp\/v2\/posts\/6252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quangcaosdc.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quangcaosdc.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quangcaosdc.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/quangcaosdc.com\/en\/wp-json\/wp\/v2\/comments?post=6252"}],"version-history":[{"count":1,"href":"https:\/\/quangcaosdc.com\/en\/wp-json\/wp\/v2\/posts\/6252\/revisions"}],"predecessor-version":[{"id":6254,"href":"https:\/\/quangcaosdc.com\/en\/wp-json\/wp\/v2\/posts\/6252\/revisions\/6254"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quangcaosdc.com\/en\/wp-json\/wp\/v2\/media\/6253"}],"wp:attachment":[{"href":"https:\/\/quangcaosdc.com\/en\/wp-json\/wp\/v2\/media?parent=6252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quangcaosdc.com\/en\/wp-json\/wp\/v2\/categories?post=6252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quangcaosdc.com\/en\/wp-json\/wp\/v2\/tags?post=6252"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/quangcaosdc.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=6252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}